About Us
What We Do
Pick Ethical is an online media platform featuring guides, reviews, and sustainable business profiles.
We believe that we have a collective responsibility as an individual, an organisation, and as a global society to protect the planet.

Our Motto
Changing the world, one choice at a time.
Every decision matters, which is why we make it simple for people to make more ethical and sustainable choices.
Who We Are

Omar Agor-Wood
FounderOmar began started Pick Ethical as way to help people find their nearest zero waste stores and as a means to catalog his own discoveries of eco-friendly product alternatives. If he’s not at his laptop, he’s probably at the climbing gym, working on his campervan, or out on a hike with his dog.